The people. The power.
The culture behind the feed.
Creator business, internet culture and the context behind public claims.
5 articles
Culture · REPORTING
MatPat and Stephanie Patrick have launched PatChat, a new YouTube channel built around conversations about the subjects that interest them. Their opening video, "Hello (again) Internet", sets one clear expectation for returning viewers: the couple will upload when they have something to share, rather than commit to a weekly episode.
Business · REPORTING
Mastercard and MrBeast's Beast Industries are working on co-branded card programs for consumers and creators, alongside financial education, tools and experiences. Mastercard announced the collaboration on October 26, extending a creator business that already reaches beyond videos into consumer products and financial services.
Business · REPORTING
Alex Cooper, Matt Kaplan and their media company Unwell have signed with Creative Artists Agency for representation, according to November 6 reports from Variety and The Hollywood Reporter. The agreement covers a business that now stretches from Call Her Daddy to television, live events and work for advertisers.
Culture · REPORTING
A maternity centre backed by John and Hank Green's online community has delivered its 3,000th baby in Sierra Leone, John said in a November 10 Vlogbrothers update. The milestone shifts the fundraising challenge from getting the facility built to keeping it staffed, supplied and running.
Business · REPORTING
Pat McAfee's second Monday Night Football alternate broadcast drew 406,000 viewers, behind the 499,000 who watched NFL Network's Playbook with Next Gen Stats, according to figures reported by NBC Sports' Mike Florio on November 12, citing The Athletic's Andrew Marchand.
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